Brand Strategy
Creative Direction
Experiential Design
For brands ready to grow with clarity and purpose
We help entrepreneurs, organizations, and public sector partners clarify their brands, design compelling visual identities, and create experiences that connect.
20+ YEARS LEADING MARKETING, OUTREACH, AND ADVERTISING ACROSS NATIONAL INSTITUTIONS, LOCAL GOVERNMENT, AND GROWING BUSINESSES.
What We Do
Brand Strategy
Clarity, positioning, and direction that guide your growth.
Brand Development
Visual identity and creative direction designed to stand out and scale.
Experiential Design
Events and environments that bring your brand to life.
Programs & Training
Marketing education for entrepreneurs and organizations.
Selected Work
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EYE IN ME
Brand Strategy & Marketing Development
Brand strategy, messaging, and marketing planning for a mental health-focused organization.
Developed a comprehensive, research-driven strategy including audience insights, messaging framework, and a structured marketing plan to support intentional growth and outreach.
“I am much more comfortable with the idea of marketing after working with Lola…”
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HARNESS OUR POWER
Brand Development & Event Identity
Visual identity and event branding for a high-profile business and policy event during Congressional Black Caucus Weekend.
Led logo redesign and developed a cohesive visual system across invitations, signage, and event graphics to support a polished and elevated experience for an influential audience.
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EMPOWERMENT BRUNCH
Experiential Design & Creative Direction
Creative direction and experiential design for a large-scale women’s empowerment event centered around the theme “Still I Rise.”
Developed the event identity, visual language, and immersive environment—from branded installations and printed materials to coordinated design elements that shaped a cohesive and memorable experience.
About
PYNE Creative is a brand strategy and development studio founded by strategist, educator, and entrepreneur Lola Pyne.
We help businesses and organizations clarify their brands, design meaningful identities, and create experiences that connect.
With nearly two decades of experience at the Library of Congress and as the founder of an award-winning product brand, Lola brings both institutional expertise and real-world insight.
Our Process
At PYNE Creative, everything starts with strategy.
We take the time to understand your audience, your goals, and the deeper purpose behind your brand—combining research, observation, and intuitive insight to uncover what truly sets you apart.
From there, we translate that clarity into creative direction, visual identity, and experiences that feel aligned, intentional, and memorable.
01
Discover
Understand your audience, goals, and opportunity
02
Define
Clarify your positioning and brand direction
03
Design
Develop identity, visuals, and creative systems
04
Experience
Bring your brand to life in the real world
Signature Programs
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Marketing Strategy Intensive
A guided experience to clarify your audience, messaging, and marketing direction.
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The Total Package™
A hands-on program helping entrepreneurs clarify their audience and build a strategy they can execute.
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Maker to Market™ Camp
A creative entrepreneurship experience where young people develop products, brands, and pitches.
Ready to build a brand that stands out and scales?
We’ll help you move forward with clarity and confidence.